Andes Mints

With a cinematic, over-the-top Western flair, Andes Mints are back to make life cooler: “Embrace your inner coolboy”. Andes Mints presents three mysterious cowboy-like figures — The Mint Ranger, The Peppermint Marshal, and The Toffee Outlaw — who are out to reclaim forgotten cool and share their sauve ways. Smooth, mysterious, and a little rebellious, this trio transforms ordinary moments into sharp, icy-cool lifestyle experiences exactly when you need them most. This 360 campaign reimagines Andes Mints not as an after-dinner relic, but as a legendary symbol of effortless cool — a piece of minty mythmaking.

Type

Consumer Product Campaign

Tools

Illustrator, Photoshop, After Effects

Mentor(s)

Summer Doll-Myers, Karen Kresge

Andes Mints

With a cinematic, over-the-top Western flair, Andes Mints are back to make life cooler: “Embrace your inner coolboy”. Andes Mints presents three mysterious cowboy-like figures — The Mint Ranger, The Peppermint Marshal, and The Toffee Outlaw — who are out to reclaim forgotten cool and share their sauve ways. Smooth, mysterious, and a little rebellious, this trio transforms ordinary moments into sharp, icy-cool lifestyle experiences exactly when you need them most. This 360 campaign reimagines Andes Mints not as an after-dinner relic, but as a legendary symbol of effortless cool — a piece of minty mythmaking.

Type

Consumer Product Campaign

Tools

Illustrator, Photoshop, After Effects

Mentor(s)

Summer Doll-Myers, Karen Kresge

Andes Mints

With a cinematic, over-the-top Western flair, Andes Mints are back to make life cooler: “Embrace your inner coolboy”. Andes Mints presents three mysterious cowboy-like figures — The Mint Ranger, The Peppermint Marshal, and The Toffee Outlaw — who are out to reclaim forgotten cool and share their sauve ways. Smooth, mysterious, and a little rebellious, this trio transforms ordinary moments into sharp, icy-cool lifestyle experiences exactly when you need them most. This 360 campaign reimagines Andes Mints not as an after-dinner relic, but as a legendary symbol of effortless cool — a piece of minty mythmaking.

Type

Consumer Product Campaign

Tools

Illustrator, Photoshop, After Effects

Mentor(s)

Summer Doll-Myers, Karen Kresge

Andes Mints

With a cinematic, over-the-top Western flair, Andes Mints are back to make life cooler: “Embrace your inner coolboy”. Andes Mints presents three mysterious cowboy-like figures — The Mint Ranger, The Peppermint Marshal, and The Toffee Outlaw — who are out to reclaim forgotten cool and share their sauve ways. Smooth, mysterious, and a little rebellious, this trio transforms ordinary moments into sharp, icy-cool lifestyle experiences exactly when you need them most. This 360 campaign reimagines Andes Mints not as an after-dinner relic, but as a legendary symbol of effortless cool — a piece of minty mythmaking.

Type

Cereal Character & 360 Campaign

Tools

Illustrator, Photoshop, After Effects

Mentor(s)

Summer Doll-Myers, Karen Kresge

Character Introduction Promo

Character Introduction
Promo

Logos

Packaging

360 Campaign

Development

Up Next

Up Next

Character Introduction
Promo

Logos

Packaging

360 Campaign

Development

Up Next

Thank you for checking me out!

You’ve made it to the bottom of my website, but adventure is out there! Drop me an email to get in touch.

jadenharbeck.design@gmail.com

For educational and learning purposes only.

Thank you for checking me out!

You’ve made it to the bottom of my website, but adventure is out there! Drop me an email to get in touch.

jadenharbeck.design@gmail.com

For educational and learning purposes only.

Thank you for checking me out!

You’ve made it to the bottom of my website, but adventure is out there! Drop me an email to get in touch.

jadenharbeck.design@gmail.com

For educational and learning purposes only.

Thank you for checking me out!

You’ve made it to the bottom of my website, but adventure is out there! Drop me an email to get in touch.

jadenharbeck.design@gmail.com

For educational and learning purposes only.