Coastline Crunch
Coastline Crunch is a cereal brand centered around the idea that no matter where someone is, this cereal brings the idea of summer to them. This project started off as a illustrated vector cereal mascot grew into a expansive 360 campaign with a transit, mailer, ambience and tiktok ad. Coastline Crunch serves as a reminder of summer, bringing to life summer fun and warm thoughts during cold months.
Type
Cereal Character & 360 Campaign
Tools
Illustrator, Photoshop
Mentor(s)
Elaine Cunfer, Doll Myers
Coastline Crunch
Coastline Crunch is a cereal brand centered around the idea that no matter where someone is, this cereal brings the idea of summer to them. This project started off as a illustrated vector cereal mascot grew into a expansive 360 campaign with a transit, mailer, ambience and tiktok ad. Coastline Crunch serves as a reminder of summer, bringing to life summer fun and warm thoughts during cold months.
Type
Cereal Character & 360 Campaign
Tools
Illustrator, Photoshop
Mentor(s)
Elaine Cunfer, Doll Myers
Coastline Crunch
Coastline Crunch is a cereal brand centered around the idea that no matter where someone is, this cereal brings the idea of summer to them. This project started off as a illustrated vector cereal mascot grew into a expansive 360 campaign with a transit, mailer, ambience and tiktok ad. Coastline Crunch serves as a reminder of summer, bringing to life summer fun and warm thoughts during cold months.
Type
Cereal Character & 360 Campaign
Tools
Illustrator, Photoshop
Mentor(s)
Elaine Cunfer, Doll Myers
Coastline Crunch
Coastline Crunch is a cereal brand centered around the idea that no matter where someone is, this cereal brings the idea of summer to them. This project started off as a illustrated vector cereal mascot grew into a expansive 360 campaign with a transit, mailer, ambience and tiktok ad. Coastline Crunch serves as a reminder of summer, bringing to life summer fun and warm thoughts during cold months.
Type
Cereal Character & 360 Campaign
Tools
Illustrator, Photoshop
Mentor(s)
Elaine Cunfer, Doll Myers
Cereal Character
Cereal Character
Moo Shake
Moo Shake
Surf’s up! Moo Shake is the coolest dude in town. Surfer cow by day, party cow by night, his vibe is too cool for school. He loves anything that is fun and is the “vibe”. His favorite drink by the ocean is the premium Pina Colada! He loves friends and family, and always wants to do stuff just for the fun of it! In times of need, he is always there for his peers, and always tries to cheer them up in an honest and joking fashion, showing his pure charm. Moo Shake is always one guy you want to be around, either to have a good time and chill out or to get help and cheer up!
Surf’s up! Moo Shake is the coolest dude in town. Surfer cow by day, party cow by night, his vibe is too cool for school. He loves anything that is fun and is the “vibe”. His favorite drink by the ocean is the premium Pina Colada! He loves friends and family, and always wants to do stuff just for the fun of it! In times of need, he is always there for his peers, and always tries to cheer them up in an honest and joking fashion, showing his pure charm. Moo Shake is always one guy you want to be around, either to have a good time and chill out or to get help and cheer up!
360 Campaign
360 Campaign
TikTok Ad
TikTok Ad
Up Next
Up Next
Up Next
